Monitoring

Keeping a watchful eye about what is being said about your organisation online is becoming essential.

Sensible organisations now monitor what is being said about them in social media and online blogs and forums.Those that do it can gain great benefit and are able to engage or simply keep a watchful eye if no action is deemed necessary.

We believe a programme of ‘intelligent monitoring’ is essential for organisations who may want early warning of potential problems.

Not all organisations face major crisis, but the high prevalence of social media and the fact it is used as a news source by the mainstream media means that bad news travels faster than it once did. Many forward-thinking organisations in the private and public sector are now monitoring what is being said about them. Unfortunately this area can be a minefield for the non-technical, so we aim to keep our clients apprised of trends good and bad without them having to become ‘web techies’ . We call this intelligent monitoring, and it provides sensible updates rather than a stream of irrelevant data.

Using a range of different social media monitoring tools, we track conversations and identify influencers (people who are a trusted source of opinion and recommendation).

Most importantly, we don’t just provide you with a dashboard of results – we’ll report and interpret the findings from our social media monitoring activities in an intelligent manner to help you make informed decisions.

Contact us via our online form or by email to let us know your requirements. Our services are priced sensibly and we will work closely with your in-house team to ensure that we have a good knowledge of your organisation. We can report weekly or monthly - should you wish to try our service, we can arrange a short test period. We do not seek to tie you in to expensive long-term contracts.