News Release Writing
Often the role of a press officer or communications executive is to craft an effective news release and to produce a written work of such a high standard that it is difficult for the media to improve on it. This course offers the opportunity to understand the news process, to create stories that will excite journalists and to practice their writing skills.
Who is it for?
This course is aimed at all personnel who work in either a press office or corporate communications department of their organization and who have to write news releases as part of their duties.
Learning objectives
- Why use a news release?
- Writing a press release
- What makes news
- Understanding style
- Understanding the news process
- Learning correct organisation
- Creating interesting content
- Targeting audiences
Course content
- Know what you want to say
- Selling in a story
- Know your audience
- The use of quotes
- Using accessible language
- Using the inverted pyramid
- Building an effective story
Delegates will have the opportunity to write a news release and partake in a print interview to practice their messaging and communication skills. These will be audio-recorded and reviewed by the trainers.
