Media Training Masterclass

We believe it is essential that every senior executive should have the ability to conduct a professional media interview as part of their management skills toolbox.  This course offers the opportunity to test your communication skills on camera under interview conditions.  You will be expected to handle tough questions on your areas of professional responsibility and address tricky issues you may prefer to avoid. 

Who is it for?

This course is for senior executives who have been put forward as a spokesperson to field questions on a high profile issue. 

Learning objectives

• Testing existing skills 
• Build confidence and hone technique
• Performance closely assessed 
• Addressing tricky issues
• Strengths and weaknesses highlighted   
• Polishing performance 

Course content

• Media techniques refresher 
•  Practical interview skills
• Review of key external messages 
• Intensive questioning on areas of professional responsibility

 Delegates will have the opportunity to partake in various role-play scenarios to practice their messaging and communication skills. Their performance will be closely assessed and points of strength and weakness highlighted – and the exercise repeated to build confidence and hone your technique. These will be videotaped and reviewed by the trainers.