Advanced Media Training

Many executives now need the skills to handle a full range of media interviews ranging from print and radio to television – both on location and in a studio.  The media machine is constantly demanding good, articulate spokespersons to appear both on radio and on-camera.  This course covers all the above disciplines in both studio and location settings. 

Who is it for?

This course is designed for people who have completed the basic media-training course and now wish to refresh their skills and experience the radio and television broadcast environment.

 Learning objectives

• Honing media skills
• Painting word pictures for radio interview
• Understanding the news agenda
• Understanding the ground-rules
• The broadcast media – a medium of impression

 Course content

• Understanding how to frame key messages
• Practical interview exercise
• Developing the message house
• On-camera techniques
• Understanding media parameters
• Microphone performance techniques
• The importance of concise soundbites
• Body language on camera

Delegates will have the opportunity to partake in various role-play scenarios to practice their messaging and communication skills. These will be videotaped and reviewed by the trainers.